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Photo booth pricing calculator
Find your true cost for every event, your break-even price and what you should charge to hit your profit goal. Free to use, nothing to download.
HOW TO USE IT
Four sections, about five minutes
1
Business Assumptions
- Enter your yearly overhead, not counting advertising.
- Add how many events you do per year, your yearly ad spend and how many bookings came from ads.
- Set your hourly rate, your staff rate and your cost per mile.
- Enter your minimum booking price and the profit margin you want (20% to 95%).
2
Booth Equipment
- For each booth you own, enter what the equipment cost.
- Add how many years you expect it to last and how many events it works each year.
- The calculator spreads that cost across your events, so one booking never carries the whole bill.
- Leave booths you do not own at zero.
3
Event Details
- Pick the booth type, then enter rental hours, guest count, one-way miles, drive time and any tolls or parking.
- Choose who works the event and how many attendants. Add extra staff hours if needed.
- Add any event-specific costs like a custom backdrop or extra prints.
- Check the boxes if the booking came from paid ads or falls on a holiday.
4
Your Quote
- Enter the price you plan to quote the client.
- Click Calculate Profitability. Results also update as you type.
- Compare your quote to your true event cost, break-even price and recommended price.
- Click Reset to start over.
Good to know:
Every field starts at 0. Replace each one with your own numbers.
1 hour of owner prep time for the photo template and software setup is included automatically.
Staff time includes 1 hour before, 30 minutes after and round-trip driving.
Photo Booth Rental Cost & Profitability Calculator
Calculate your true cost per event, break-even price, and selling price based on your target profit margin.
Equipment is depreciated across the expected events for each booth type rather than charged entirely to one booking.
True Event Cost
$424.89
Break-even Price
$424.89
Quoted Profit
$374.11
Actual Margin
46.8%
Recommended selling price
$606.98
Based on a 30% target margin and a $450.00 minimum booking.
Quote meets or exceeds the recommended selling price.
Price Benchmarks
30% margin
$606.98
40% margin
$708.14
50% margin
$849.77
Cost Breakdown
| Equipment depreciation (4,821 ÷ 6 years ÷ 36 events) | $22.32 |
| Business overhead allocation | $57.69 |
| Advertising acquisition cost | $0.00 |
| Owner labor (7.50 hrs) | $300.00 |
| Staff labor (0.00 hrs) | $0.00 |
| Mileage | $28.00 |
| Tolls / parking | $0.00 |
| Printing | $16.88 |
| 360 cellular | $0.00 |
| Custom backdrop / event materials | $0.00 |
| Extra print add-on cost | $0.00 |
| Other event-specific costs | $0.00 |
| Total true event cost | $424.89 |
Labor & Profitability
Owner hours
7.50
Staff hours
0.00
Profit per total labor hour
$49.88
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